Real-time real estate

With a capacity for 250,000+ items, every home for sale in Canada can be navigated and searched from a Push2Buy ad. The real-time inventory shows current pricing and availability. Similar applications include rental, and vacation spots.

Cooperative manufacturer-retailer marketing

A manufacturer displays products and provides a retail store locator from the ad's index. (Accessed via the upper-right button) The manufactuer places the ad onto online magazines, blogs, etc. to drive traffic into retail partners. In exchange, retail partners listed in the ad must place a version of the ad onto thier websites. (- A version that excludes other retailers.) Retailers benefit from the ad campaign. Manufacturers gain campaign ROI from exposure on retail web sites. Even retailers with low traffic sites make a large collective contribution. If a manufacturer has 25 retailers, and each receives only 200 hits a month, the campaign ROI is increased by 5,000 (highly relevant) additional page views.

iAd : Democratization of cool

Remember when only mega-companies could afford slick branding? Common camera phones now have more than enough resolution to create engaging ad images. Can't afford Adobe Photoshop? Go to www.gimp.org to download a free image software package. The final (and biggest) cost of creating websites and ads is the custom code needed to make them come alive. Push2Buy removes this obstacle, and lets everyone use the same multi-million dollar ad creation software.

157,000 camels on a pin

The following showcases how a Push2Buy ad can navigate and search an inventory of over 157,000 IT products in over 10,000 categories. This inventory is 10X larger than what a large electronics retailer would carry. It is the entire SYNNEX wholesale parts catalogue inside a 47K byte ad. Google adwords compliant, and able to load instantly on any webpage.

Location, location...

The Suregrowth "ad-Rolodex" combines product advertising with a retail store locator. This ad helps wholealers engage retail partners while increasing product awareness. From the ad's menu, customers can view a directory index of retailers, or search by city, province, store name, etc. Retailers are displayed with phone, fax, address, and links to website, email, and Google map. Almost 500 North American retailers are indexed, and international retailers will be added. As the repository grows, so does consumer value, making the ad a long-term corporate asset.

Here's a simple demo

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https://1-dot-tt-dev1.appspot.com/


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P&G Supermarket Flyer

Brave new ad:

Gallery ad strategy - 2

The following ad features the work of a single artist who is represented by the gallery. The gallery promotes the artist, while providing information about the hosting gallery. - Including location, hours of operation, and links to the gallery site. This lets the gallery promote itself along with the artist. Note that other gallery artists are still represented within the ad gadget's index.



Techniques used: Image animation (scrolling) is active if there is more than one image for an item. This is used above to create a motion effect on each side of the ad. Duplicate items create redundant painting windows showing zoomed snippets. Windows are perfectly square, so make snippets with a 1:1 aspect ratio to best fill the window. Animated ads have 6x better click-through than static images. We expect interactive Push2Buy ads to be higher. Note that the index can be invoked from either the main menu, or by placing the mouse over the "Featured Products" label.