A manufacturer displays products and provides a retail store locator from the ad's index. (Accessed via the upper-right button) The manufactuer places the ad onto online magazines, blogs, etc. to drive traffic into retail partners. In exchange, retail partners listed in the ad must place a version of the ad onto thier websites. (- A version that excludes other retailers.) Retailers benefit from the ad campaign. Manufacturers gain campaign ROI from exposure on retail web sites. Even retailers with low traffic sites make a large collective contribution. If a manufacturer has 25 retailers, and each receives only 200 hits a month, the campaign ROI is increased by 5,000 (highly relevant) additional page views.
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