Wednesday, December 19, 2007

Air Miles redemption

Following is a push2buy real-time ad. A push2buy ad can be copied onto any blog, Google home page (iGoogle), Facebook or MySpace personal page. It can also be placed by Google AdWords onto any Google ad partner site. (NYTimes.com, Weather.ca, GlobeAndMail.ca, etc. etc.) The ad inventory is maintained in real-time using the Corefile "Selling Console". The Selling Console inventory is also used to generate a full ecommerce catalogue.






In the above, the entire Air Miles redemption products catalogue could be placed inside the push2buy ad. (A full catalogue index is displayed when pressing the "Featured Products" heading) Advanced catalogue features like item search, are available directly from inside the ad. Not only do push2buy ads deliver great redemption partner exposure, they provide a trusted consumer navigation experience. Consumers can interact with push2buy ads without fear of being launched away from the site. Companies placing push2buy ads can "sub-lease" the "Featured Products" space on their ads. Strong brands like Air Miles could even create revenue from product placements on the ads. Imagine a marketing department that generates profit!

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